About Us
Clarity. Confidence. Follow-Through.
HonorPoint Financial helps people who earn good money but still feel behind. Whether you’re overwhelmed by cash flow, rebuilding after setbacks, preparing for a mortgage, or trying to get intentional with your money, we give you the structure, education, and support to move forward with confidence.
We specialize in tax-aware financial planning, cash-flow design, debt elimination, and fee-only investment management integrated with your financial plan.
How We Work
Judgment-Free Environment
You bring the real numbers; we bring the structure and support. No lectures, no shame.
Education + Action
We explain why something matters, then work with you to create a simple, prioritized action plan.
Customized to Your Situation
Military, federal, dual-income household, single parent, self-employed — your plan is built around your actual life, not a generic template.
Who I Work With
HonorPoint Financial, based in Wasilla, Alaska, works with people across the Mat-Su Valley and throughout Alaska at real turning points — those who are ready to stop feeling stuck and start building something solid. If any of the following sounds like you, you’re in the right place.
Individuals & Families
You’re earning income but feel like it disappears. You’re ready for a clear spending plan, a debt payoff strategy, and a roadmap toward the financial life you’ve been working toward.
Small Business Owners
You built something — now you want your personal and business finances to actually work together. From cash flow design to tax-aware planning, we speak your language because we’ve been there.
Military & Veterans
Your financial situation has unique variables — VA benefits, military pay structures, deployment budgeting, and transition planning. We understand them because we’ve lived them. Matthew holds the MQFP® designation and brings firsthand Army experience to every military client relationship.
Aspiring Homeowners
Whether you’ve been denied a mortgage or are just starting to prepare, we help you understand exactly what lenders need and build the financial profile to get there confidently.
Meet the Founder
Matthew Gorrell
- AFC®
- EA
- ChFC®
- MQFP®
- WMCP®
- Series 65 Investment Adviser Representative
- U.S. Army Veteran
- Business Owner
I started HonorPoint Financial because I’ve lived the financial journey most of my clients are on — and I’ve made the mistakes, learned the hard lessons, and built systems that actually work.
My background spans more than a decade of hands-on financial work with individuals, families, and small businesses. I’m an Accredited Financial Counselor® (AFC®), an IRS Enrolled Agent (EA), a Chartered Financial Consultant® (ChFC®), a Military Qualified Financial Planner® (MQFP®), a Wealth Management Certified Professional® (WMCP®), and a Series 65-licensed Investment Adviser Representative through HonorPoint Financial LLC, a fiduciary, state-registered investment adviser in Alaska — meaning I can speak to your budget, your debt strategy, your tax situation, your portfolio, and the unique financial landscape of military life, all in the same conversation.
But credentials only tell part of the story. I’ve also personally built, operated, and sold businesses — S-Corps and LLCs — which means when I sit down with a small business owner, I understand the decisions you face because I’ve faced them myself. Cash flow pressure, entity structure, tax implications, exit planning — these aren’t abstract concepts to me. They’re experiences.
Add to that a U.S. Army background that instilled a values-driven, mission-first approach to everything I do, and you get a financial guide who brings discipline, honesty, and genuine commitment to every client relationship.
I call myself a guide intentionally. Depending on what you need, I may show up as an advisor, a strategist, a planner, or a counselor. The role flexes. The commitment doesn’t.
My practice is built around one promise: you’ll always know why I’m recommending something, how it fits your life, and what to do next.
HonorPoint Financial LLC is a registered investment adviser in the State of Alaska, operating under a fiduciary standard. Matthew Gorrell is a Series 65-licensed Investment Adviser Representative of the firm. View our Form ADV.
What We Help With
HonorPoint Financial starts with the foundations that make everything else possible, then builds on them with planning, investing, and tax work.
Financial Foundations
Cash-Flow & Conscious Spending
Replace vague “budgeting” guilt with a clear, values-based spending plan that matches what actually matters to you.
Debt Strategy & Credit Rehab
Organize debts, choose a payoff path, and understand how your decisions affect your credit and future borrowing.
Mortgage Readiness
From cleaning up credit and managing balances to understanding DTI and documentation, we help you become a stronger mortgage applicant.
Tax-Aware Money Decisions
As an IRS Enrolled Agent, I help clients understand how everyday choices — withholding, retirement contributions, health savings, debt strategy, timing of expenses — affect their tax picture.
This is tax-aware planning and education. For tax preparation and IRS representation, see Tax Preparation & IRS Representation.
Goal-Based Planning & Behavior Change
Turning “I should…” into clear next steps, timelines, and accountability.
Planning, Investing & Tax
Comprehensive Financial Planning
A complete, ongoing view of your financial life — cash flow, taxes, investments, insurance, and retirement — reviewed and adjusted with you over time, not a static report.
Investment Management
Through HonorPoint Financial LLC, I monitor your accounts and rebalance to your target allocation using low-cost index funds. Fee-only and flat-fee: no commissions, and never a percentage of your assets. Available to Comprehensive Financial Planning clients located in Alaska.
Tax Strategy & Planning
Forward-looking strategies to reduce your tax liability — reviewing prior returns, finding missed opportunities, and planning major decisions before they hit your return.
Tax Preparation & IRS Representation
As an Enrolled Agent, I prepare returns and can represent you before the IRS on notices, audits, and collections.
Military Financial Planning
From your first duty station to retirement and beyond — TSP, the Blended Retirement System, PCS moves, VA benefits, and the deadlines that are easy to miss.
Small Business Finances
Cash flow and budgeting, business tax strategy, separating personal and business finances, and retirement plans for owners like SEP-IRAs and Solo 401(k)s.
Sessions are available virtually, with flexible evening and weekend options to fit around your work and family schedule.
Why “HonorPoint”?
Honor reflects the values behind every recommendation: integrity, service, and doing what’s right even when no one is watching. Point represents direction — helping you move from uncertainty to a clear path forward.
Together, HonorPoint stands for this promise:
You’ll always know why we’re recommending something, how it fits your goals, and what to do next.
Ready to Get Started?
If you’re earning good money but feel like your finances don’t reflect it yet, HonorPoint can help you close that gap.
Let’s look at where you are today, where you want to go, and what needs to change in between.